The Transparency For Deepfakes In Political Advertising Act

The Tennessee Transparency for Deepfakes in Political Advertising Act requires that any political ads using deepfake technology to impersonate candidates must include a clear disclaimer. If an ad does not follow this rule, it can be considered a Class C misdemeanor, and the affected candidate can seek damages. This law aims to ensure honesty and transparency in political advertising.

TN SB1624 is a senate bill in the Tennessee 114th General Assembly, sponsored by Becky Massey (R), currently “Passed” since March 30, 2026.

We track 9,160 Tennessee bills this session, 184 of them sponsored by Becky Massey.

Supporters of the bill would argue that it is a necessary step to protect the integrity of political discourse and to ensure that voters are not misled by manipulated media. By requiring disclaimers on deepfake content, the law promotes transparency and accountability among political advertisers.

Critics may contend that this bill could stifle creativity in political advertising and that the definition of deepfakes might be too broad, potentially leading to unnecessary legal challenges. They might also argue that the law could be used to intimidate political opponents rather than genuinely protect voters from misinformation.

The bill SB1624 aims to regulate political advertisements that utilize deepfake technology, requiring disclaimers for any misleading content that impersonates candidates. This legislation could have implications for various industries, particularly those involved in technology and media. The sponsor, Becky Massey, has several personal financial interests that align with the bill's subject matter, particularly in the electronics manufacturing sector, which includes companies like Amazon, Apple Inc., and Alphabet Inc. These companies are directly involved in the technology that could be affected by regulations on deepfakes in political advertising.

Additionally, Massey's role on the University of Tennessee College of Nursing Advisor Board may indirectly connect her to educational initiatives that could be impacted by the bill's provisions on media literacy and misinformation. The overlap of her financial interests with the bill's implications raises concerns about potential personal financial gain from the legislation, as stricter regulations could benefit the companies in which she holds stock. This creates a scenario where the sponsor's financial interests could influence her legislative decisions, warranting a high risk score for conflicts of interest.

Unlike federal analysis based on campaign donations, state analysis examines legislators' personal financial interests — their jobs, businesses, and investments.

Items marked "AI-researched" are generated from public sources but have not been independently verified. Verified data is sourced from official legislature websites and disclosure filings.